Italian dressage rider Silvia Rizzo is one of the awarded “Brand Ambassadors” at the Chi è Chi Awards 2015 in Milan.
The prestigious recognition has been awarded at Palazzo Reale in Milan on Tuesday 22nd of September, as an opening event to 2015 Milano Fashion Week. Since 2001, the awards has honoured notable personalities in the Italian business world.
The 2015 edition main theme was “Brand Ambassadors”, namely people who bring Italian fashion in the world within their respective fields: Fashion, Design, Cinema, Music, Food, Sport, Charity and Beauty. And who could be a better testimonial of Made in Italy in Sport than Silvia?

Thanks to her passion and awareness about the latest fashion trends, Silvia has gained a large following in the equestrian world as a stylish icon, making a trademark of her elegant attitude in and off the dressage arenas.

Many people know her as the Italian Fashionist.

The jury of Chi è Chi, some of the best Italian fashion experts and editors, recognized Silvia’s commitment in sponsoring Italian style in the equestrian fashion field. Of course the collaboration between Silvia and Accademia Italiana plays a crucial role. Silvia was for many years a main testimonial and purchaser for our brand.

The awards were presented by ten young Italian entrepreneurs and startuppers, chosen by the Town Council of Milan for their original and innovative ideas. Cristina Tajani, councillor for Work Politics, Economical Development, University and Research was the host of the ceremony.


The Italian Fashionist. This is how Silvia Rizzo has been known within the international tour. The Italian rider who elected Germany as her second homeland, has always made brave choices about her outfit, and this has become her trademark in the saddle. Always careful to everything around her in the fashion field, open to all kind of innovation and experimentation, she acted as a trailblazer in a new way of conceiving the discipline of dressage, and gave a huge contribution to shake and modernize a world which risks to stay immovable. And the crowd seems to notice this: Silvia is one of the most popular and more easily recognizable rider for a multitude of fans, to such extent that she deserved the nickname  « The fashionist ». This is due to the natural bond she can establish with her public thanks to her smile and kindness, what makes Silvia one of the most intriguing characters on the equestrian scene.

For all these reasons, Italian fashion designer Gino Moschetti immediately thought of her as a perfect testimonial for his brand. Not only she is a dressage rider of international level, she also embodies perfectly the concept behind Accademia Italiana: to provide professional riders with a wide range of breeches, polos and competition jackets assuring comfort, stability and a new stylish outfit.

Silvia Rizzo joined that mission with great enthusiasm. Her link with the brand got stronger year after year thanks to a mutual respect and a common faith in the need for a clear change in the equestrian world.

 

Now, after a long and successful collaboration made of ambitious targets achieved together, Gino Moschetti and Silvia Rizzo decided to take a further step within their partnership. From the green fields of her German estate Hof Marabunta, where she lives in company of her beloved horses, Silvia, together with her trainer and partner Michele Betti, has recently become an Accademia Italiana official retailer, and in this new position she has been playing an important role not only in Northern Germany.

From continuative items Master and Dresseur to the most contemporary ones, from prints to colors which are distinctive features of Accademia Italiana, Silvia Rizzo goes on to represent at her best the brand products and  philosophy.

Thanks to her status as a fashion icon and communication skills, Silvia can now approach a demanding and qualified public all over Germany to the brand collections, also through a new show-room, staged at her estate in Lower Saxony.